As one of Auckland’s premier golf pro shops, ProDrive had established themselves as a home for dedicated customers who lived and breathed the game, providing club-fitting, lessons, equipment and apparel. This franchise was bought by a new owner who approached us to develop their brand name and identity.
With a number of competitors all product-focused in their branding, we wanted to capture the essence of Pro Drive and their reputation for providing high level expertise from a familiar team of experts. Drawing parallels between their store and the golf course itself, we identified golfing clubrooms as essential gateways to all aspects of the game. With this idea, Pro Drive became The Clubroom.