The Clubroom

As one of Auckland’s premier golf pro shops, ProDrive had established themselves as a home for dedicated customers who lived and breathed the game, providing club-fitting, lessons, equipment and apparel. This franchise was bought by a new owner who approached us to develop their brand name and identity.

With a number of competitors all product-focused in their branding, we wanted to capture the essence of Pro Drive and their reputation for providing high level expertise from a familiar team of experts. Drawing parallels between their store and the golf course itself, we identified golfing clubrooms as essential gateways to all aspects of the game.  With this idea, Pro Drive became The Clubroom.


Strategy Services

Marketing research
Brand strategy
Communications & advertising strategy
Campaign strategy

Brand Services

Brand research
Brand strategy
Brand positioning
Brand workshops
Brand audits
Brand naming
Brand identity & logo design
Brand collateral & asset design
Brand story telling

Creative Production Services

Creative direction
Creative ideation
Campaign creative
Art direction
Video & TV production
Creative content

Design Services

UX / UI design
Website design
Editorial design
Digital design
Point of Sale (POS)

Digital Services

Website development
Website content management (CMS)
WordPress development (Word Press)
Ecommerce development (Shopify, WooCommerce)
Search Engine Optimisation (SEO)
User-interface design (UI)
Email development