What is Crux

CRUX is a data-driven measurement system that enables Studio7 to create digital marketing and social media strategies.

How does Crux work

By looking at strategically defined markers within a business’ customer lifecycle, a brand’s strengths or shortcomings can be identified and marketing spend can be better allocated. CRUX produces a visual scorecard and detailed brand report to more clearly guide strategy and advise a business on how it stacks up against its competitors.

The Crux Scorecard

Score My Business

If you’d like your business (or a client’s business) scored, contact us here:

Josh Heares

Client Service Director
+64 21 481 355

Brand Services

Brand research
Brand strategy
Brand positioning
Brand workshops
Brand audits
Brand naming
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Brand collateral & asset design
Brand story telling

Creative Production Services

Creative direction
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Google Analytics
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User-journey mapping
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