What is Crux

CRUX is a data-driven measurement system that enables Studio7 to create digital marketing and social media strategies.

How does Crux work

By looking at strategically defined markers within a business’ customer lifecycle, a brand’s strengths or shortcomings can be identified and marketing spend can be better allocated. CRUX produces a visual scorecard and detailed brand report to more clearly guide strategy and advise a business on how it stacks up against its competitors.

The Crux Scorecard

Score My Business

If you’d like your business (or a client’s business) scored, contact us here:

Gianni Russo

Creative Director / Director
+64 21 974 446

Strategy Services

Marketing research
Brand strategy
Communications & advertising strategy
Campaign strategy

Brand Services

Brand research
Brand strategy
Brand positioning
Brand workshops
Brand audits
Brand naming
Brand identity & logo design
Brand collateral & asset design
Brand story telling

Creative Production Services

Creative direction
Creative ideation
Campaign creative
Art direction
Video & TV production
Creative content

Design Services

UX / UI design
Website design
Editorial design
Digital design
Point of Sale (POS)

Digital Services

Website development
Website content management (CMS)
WordPress development (Word Press)
Ecommerce development (Shopify, WooCommerce)
Search Engine Optimisation (SEO)
User-interface design (UI)
Email development