What is Crux
CRUX is a data-driven measurement system that enables Studio7 to create digital marketing and social media strategies.
How does Crux work
By looking at strategically defined markers within a business’ customer lifecycle, a brand’s strengths or shortcomings can be identified and marketing spend can be better allocated. CRUX produces a visual scorecard and detailed brand report to more clearly guide strategy and advise a business on how it stacks up against its competitors.