Club-Mate. The coolest drink you’ve never heard of. Coveted tipple of hackers and clubbers in Germany and Europe, Mate quietly made it’s way to our shores in 2017. With low brand awareness and stiff local competition, we were enlisted to see this underground beverage spill it’s way into the mainstream.
We developed a localised brand and communications strategy to create awareness, improve distribution and drive sales. Understanding the quirks of our alternative millennial audience, we pushed the boat out with a surreal visual brand identity that translated to cocktail cards, outdoor murals and sold Mate’s unique differences in an original way.